Privacy Policy

Effective Date: 06.01.2025

Muto (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, and protect your personal data when you use our website (the “Website”) to purchase supplements or browse our products. By using our website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect and process the following types of personal data:

a) Information You Provide to Us:

  • Account Information: Name, email address, password, and other account details.
  • Order Information: Billing address, delivery address, payment details, phone number, and purchase history.
  • Communication: Information you provide when contacting us, such as via email, chat, or forms.

b) Information We Collect Automatically:

  • Device Information: IP address, browser type, operating system, and device type.
  • Usage Data: Pages visited, time spent on our website, and links clicked.
  • Cookies and Tracking Technologies: We use cookies to enhance your experience and gather analytics. (See Section 7 below.)

c) Information from Third Parties:

  • Payment processors (e.g., PayPal or Stripe) may share transaction details with us.
  • Marketing partners may provide referral or campaign information.

2. How We Use Your Information

We use your personal data for the following purposes:

  • To process and fulfil your orders.
  • To manage your account and provide customer support.
  • To personalize your shopping experience.
  • To send you updates about your orders or changes to our services.
  • To send marketing communications (only if you have opted in).
  • To analyse and improve our website and services.
  • To detect and prevent fraudulent activity.

3. Legal Basis for Processing Your Data

Under the UK General Data Protection Regulation (UK GDPR), we rely on the following legal bases:

  • Contractual Necessity: To fulfil your orders and provide our services.
  • Consent: For marketing communications or optional cookies.
  • Legal Obligations: To comply with applicable laws (e.g., tax or fraud prevention).
  • Legitimate Interests: To improve our website, understand user behaviour, and protect our business.

4. How We Share Your Information

We may share your personal data with:

  • Service Providers: Companies that assist with order fulfilment, delivery, payment processing, and marketing.
  • Analytics Providers: To track Website performance and user behaviour.
  • Legal Authorities: When required to comply with legal obligations.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets.

We never sell your personal data to third parties.

5. International Data Transfers

If your personal data is transferred outside of the UK or European Economic Area (EEA), we ensure adequate safeguards are in place, such as:

  • Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO).
  • Transfers to countries with adequate data protection laws.

6. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this Privacy Policy, including to:

  • Fulfil your orders.
  • Comply with legal and regulatory requirements.
  • Resolve disputes and enforce agreements.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Enable essential Website functionality.
  • Remember your preferences and shopping cart.
  • Analyse Website performance and user behaviour.
  • Serve personalized ads (if applicable).

You can manage your cookie preferences through your browser settings or our cookie management tool.

8. Your Rights

Under the UK GDPR, you have the following rights:

  • Access: Request a copy of your personal data.
  • Rectification: Request corrections to inaccurate or incomplete data.
  • Erasure: Request deletion of your personal data (subject to certain exceptions).
  • Restriction: Request limits on how we process your data.
  • Data Portability: Request transfer of your data to another service provider.
  • Objection: Object to processing based on legitimate interests or direct marketing.
  • Withdraw Consent: Withdraw your consent at any time for activities based on consent.

To exercise your rights, contact us at hello@mutolongevity.com. We will respond within one month.

9. Security Measures

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or misuse. However, no system can be completely secure, and we cannot guarantee the security of your data transmitted to our Website.

10. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before submitting any data.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.” We encourage you to review this policy periodically.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us at:

Muto Longevity Limited, The Ministry, 79-81 Borough Road, London, UK, SE1 1DN, hello@mutolongevity.com

For complaints, you may also contact the UK Information Commissioner’s Office (ICO) at https://ico.org.uk.

Thank you for trusting Muto with your personal data.