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7 Reasons Everyone Over 30 Should Care About NAD+

If you’ve seen NAD+ mentioned in conversations about longevity, energy, or recovery – you’re not alone. Once reserved for research labs, it’s now at the centre of how we understand healthy ageing and performance.

Here’s why.

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“By my mid-40s I just assumed energy dips were part of life. But within two weeks of adding this NAD+ and longevity supplement, I noticed a real shift, clearer focus, better sleep, and I’m finally not dragging through my workouts. Feels like I turned the volume back up.”

james, 46
1.
NAD+ isn’t just for biohackers anymore

What started as a niche in ageing science is now mainstream. From athletes to founders to everyday high-performers, more people are realising that NAD+ is fundamental to how your cells create energy, repair damage, and recover from stress.

2.
Your levels are already declining

By the time you reach 40, NAD+ can fall by up to 50%. That decline is linked to slower recovery, brain fog, and dips in motivation. Supporting NAD+ helps you feel sharper, recover faster, and keep performing at your best.

AVERAGE INCREASE IN NAD+ IN TWO WEEKS WITH MUTO LONGEVITY
0 %

NAD+ LEVELS DROP BY UP TO 50% BY AGE 40, IMPACTING ENERGY, RECOVERY, AND CELL REPAIR.

RAISING NAD+ SUPPORTS MITOCHONDRIA, DNA REPAIR, AND METABOLIC HEALTH, KEY TO FEELING AND PERFORMING YOUNGER.

3.
It fuels the Core Four: energy, focus, recovery, resilience

NAD+ is essential for mitochondrial function – your cells’ energy engines. When NAD+ is low, you feel it in every area: afternoon crashes, slower workouts, restless sleep. Raising it restores the foundation of daily performance and long-term resilience.

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“Running a business and raising kids takes it out of you. This helped stabilise my energy and mental clarity without needing to lean on caffeine. I feel sharper at work, and less wrecked at the end of the day.”

MATT, 37
4.
It Supports Metabolism Without Stimulants
Unlike caffeine or quick-fix fat burners, NAD+ works at the cellular level. It helps regulate how your body processes glucose and fat, supporting metabolic health without the spikes or crashes.
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In my private practice, one of the most common questions I’m asked is, “What exactly is NAD+ and why does everyone in longevity care about it?” Most people have heard of it, but don’t realise how central it is to energy, repair, and healthy ageing. I believe anyone serious about long-term health and performance should understand how NAD+ works, and the simple, proven ways we can support it daily.
DR RICHIE BARCLAY, MUTO FOUNDER AND FORMULATOR
5.
Your brain runs better with NAD+
Low motivation, memory slips, that “foggy” feeling – they’re not always inevitable signs of ageing. NAD+ supports neural repair and cognitive sharpness, so you can stay focused whether you’re leading a team, raising a family, or pushing yourself in training.
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“I do strength and BJJ twice a week, and I was feeling recovery get slower in my 40s. I’ve been taking MUTO Longevity consistently for 6 weeks and recovery is noticeably better. No soreness hangover, and I’m back in the gym faster. Legit difference.”

amy,35
6.
It compounds with smart habits

Strength training, sleep, fasting, cold exposure – all of these stressors become more effective when your cells have enough NAD+. Even if your habits aren’t perfect, supporting NAD+ makes your biology more resilient.

7.
It’s becoming a new baseline for longevity

Just as HRV has become a metric people now track daily, NAD+ is fast becoming a baseline for proactive health. Not because it’s trendy, but because the science is clear: NAD+ underpins the way we age — and how well we perform along the way.

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MUTO Longevity is built on NAD+ science

With clinically studied ingredients like Nicotinamide Riboside, Pterostilbene, and Fisetin, it restores what your body naturally loses with age – supporting sharper focus, steadier energy, and deeper recovery today, while building resilience for tomorrow.

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over 90% of buyers see
transformative results

Transforming health and vitality every day

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from 27 reviews
Muto Longevity
Game changer

Just over a week into Muto and i'm already feeling more energised and have seen an increase in my mood. I've been waiting for the launch of these for a while and after the first week, it's clear it was worth the wait! Excited to see the long term benefits!

Jordan
Muto Longevity
03/03/2025
Muto Longevity
A much needed energy boost!

I’m a couple weeks into my Muto journey and already feel the benefits. I feel like I have more energy and a clearer mind. Over the past couple weeks I’ve felt more motivated and focused. It’s helping massively towards achieving work and fitness goals.

Sam
Muto Longevity
02/28/2025
Muto Longevity
HRV is up and I'm feeling great!

A great addition to my regime; already seeing a difference very quickly to some of my recovery markers, especially HRV.

Amish Patel
Muto Longevity
02/26/2025
Muto Longevity
Love it! A game-changer for my HRV

I’ve seen immediate improvement in my HRV since using Muto - game changer!

Hugh Thomas
Muto Longevity
02/26/2025
Muto Longevity
Just wow

My 24 year old son recommended I try this. I have been using for almost a month and can honestly say I have felt such a difference, I have more energy energy and feel and look more refreshed. I will definately be reordering this!

Michelle Forsdike
Muto Longevity
10/22/2025
Muto Longevity

Muto Longevity

Sam Macionis
Muto Longevity
08/18/2025
Muto Longevity
Love

Since starting taking Muto my energy levels and my sleep has improved drastically (even within the first month) and I have significantly seen results on my HRV and sleep score on my garmin

Matteo Massaini
Muto Longevity
08/10/2025
Muto Longevity
Massive increase in HRV

I've been taking Muto for 2 months and my HRV is higher than it's ever been. I've tried many products as part of my recovery from CFS and this has had by far the biggest impact on HRV. My recovery post exercise is quicker and I'm generally feeling stronger.

Rebecca sweetman
Muto Longevity
07/15/2025
Muto Longevity
Game-Changer for Recovery, Sleep and HRV!

I’ve been using Muto for just over a month now and I’m honestly really impressed. I track all my data with a Whoop band, so I’ve got some solid numbers to back up how I’m feeling.

In the first 4 weeks:
My HRV went up by 32%, my resting heart rate dropped by 7% and my average recovery score improved by 26%

Considering I’ve already got my training, nutrition, and sleep pretty dialled in, seeing these kinds of improvements is actually pretty wild. Muto has definitely given my recovery that extra push and I’ve got considerably more energy throughout the day.

Also, Richie from the team gave me a call just to chat about my background and goals, which was a really nice personal touch you don’t see much these days.

Overall, it’s been a great experience so far and I’m excited to see how things keep progressing.

Mathew Hawksworth
Muto Longevity
06/30/2025
Muto Socks
Feeling the difference already

I started taking Muto a couple weeks ago, and I already feel great. Energy is high, focus is through the roof and I’m waking up full of motivation. Highly recommend!

Anthony Clarke
Muto Socks
05/31/2025
Muto Longevity

Feel great

Jason Pilkington
Muto Longevity
05/27/2025
Muto Longevity
Excellent product!

Has definitely helped my sleep and reduced my sugar cravings in the evening massively.

Fiona L.
Muto Longevity
05/18/2025
Muto Longevity One-time purchase
Give Muto a go

I was very sceptical about the claims made by Muto but decided to give it a go. I have been taking it for a month now and have seen slight raise in HRV . Resting heart rate has dropped from 65 to 55bpm and is consistently 55. Overall I believe this product does work and am gonna give it another month to see what it does. I would defo say give it a go .

P.M.
Muto Longevity One-time purchase
05/07/2025
Muto Longevity
Feeling Ripe

Deffo feel like its changed my daily mood, energy and body

Laurence Stevens
Muto Longevity
04/24/2025
Muto Longevity
Loved it so far!

Since taking this supplement I’ve felt brand new. The cellular energy boost it gives you really enables me to power through my day. I take them first thing in the morning every day and can’t live without now.

Max
Muto Longevity
03/24/2025
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    *The statements on this website have not been evaluated by the European Food Safety Authority (EFSA) or the Food and Drug Administration (FDA). This product is not intended to diagnose, treat, cure, or prevent any disease. The information provided on this site is for informational purposes only and is not a substitute for medical advice from your doctor or other healthcare professional. You should not use the information contained herein to diagnose or treat a health problem or condition or to prescribe any medication. Please carefully read all product documentation. If you are pregnant, breastfeeding, taking any medication, or under medical supervision, consult a doctor or healthcare professional before use. Discontinue use and seek medical advice if any adverse reactions occur.

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    “Game-Changer for Recovery, Sleep and HRV!”

    I’ve been using Muto for just over a month now and I’m honestly really impressed. I track all my data with a Whoop band, so I’ve got some solid numbers to back up how I’m feeling…

    mathew haksworth

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